Titles in the God of War, The Last of Us and Gran Turismo franchise were most played over the past 3 months.” (Bearing in mind you can reconfigure many China-bought consoles to play less locked-down software.)Īs for the kind of games Chinese PlayStation gamers play? Niko’s survey of actual players reveals: “Console exclusive games, predominantly first party titles, are most popular on PlayStation. Most Chinese players buy games outside of ‘in-country’ digital stores: Niko says: “78.4% of console software and services revenue in 2022 was generated via the grey market”, though hardware revenue is “more evenly split”. ( Xbox is a factor, but much less of one.) Nintendo and PlayStation dominate console in China: Niko’s Daniel Ahmad reveals: “ The Nintendo Switch is the market leader in terms of cumulative unit sales, PlayStation 5 cumulative sales (legal and grey) are over 1.4 million in China.” With many more millions of PS4s also out there. This includes “revenue generated from hardware and software via both legal sales and the grey market.” Top-level points?Ĭonsole games are a multi-billion dollar market in China: Niko is suggesting that China’s console market generated $2.3 billion in 2022 (up 8% YoY) from 16.7 million console gamers (up 8% YoY), even stymied by hardware shortages. So how can we quantify this? Fortunately, the folks at Asia/ MENA game market intelligence firm Niko Partners just released a China Console Game forecast & report which tries to do just that, by surveying players & the market. (*Though PlayStation and Xbox often have ‘loopholes’ that can reset the console to international regions.) The real market? Way bigger. But they start out with mainland China-locked hardware*, featuring extremely limited, government-vetted game availability. Of course, the PlayStation 4/5, Xbox and Switch do have official presence in China. China & game consoles: a ‘secret’ player base? This time out, we’re kicking off by looking at an interesting phenomenon you may know from the PC market, but will be less accustomed to on console - the hidden market of ‘unofficial’ Chinese players, possibly bigger than you think… Of course we have the SPF 50 for your cerebral cortex, so that only the most filtered rays of game discovery sunlight reach your brain stem! As we continue to drift into summer madness, aka summertime, welcome back to the GameDiscoverCo newsletter.
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